Which pages do AI assistants cite from my site?
Referrals identify pages people reached from an assistant. Fetch logs identify pages a bot requested. Neither signal proves that a specific page appeared as a citation in an answer. Use them to find candidate pages, then check visible answers separately if citation evidence is required.
By Gorden Wübbe · Updated 2026-09-24
What the traces show
A referral shows an identifiable click from an assistant to a landing page. A burst shows several requests close together in an available server log. Either may happen without a visible citation, and citations may occur without a measurable click. Treat these as evidence of visits and requests, not a citation count.
Where to look
The Pages view lists pages by agent fetches and tool calls. The Agents view lists recent bursts and referrals. Compare requested paths with landing pages to choose content to investigate. A page fetched without a referral may have been considered, ignored, served without a click, or used for another purpose; the available data cannot distinguish these outcomes.
Set it up
Referrals need the snippet on every page. Bursts need the server log, uploaded once or sent daily. Both together take about ten minutes.
<script defer data-domain="example.com" src="https://agenttracking.co/agent.js"></script>
Turning it into a loop
Change a page assistants keep fetching but never send people to, and watch the referral row for two weeks. That is generative engine optimisation with a measurement in it. Ask the same question from Claude or ChatGPT through the MCP tool if you prefer words to tables.
{ "mcpServers": { "agent-tracking": { "url": "https://agenttracking.co/api/mcp",
"headers": { "Authorization": "Bearer wmt_your_token" } } } }In short
Can I see the exact question the assistant answered?
No. Neither the referrer nor the fetch carries the prompt, and the tool records no content. The pages in a burst are the closest signal.
Does this work for Google AI Overviews?
Google-Extended is a robots policy token, not a distinct crawler user agent. Origin logs may show supported Google fetchers, but a fetch or ordinary Google referral cannot prove an AI Overview citation.