Which pages do AI assistants cite from my site?

Citations leave two traces

When ChatGPT or Perplexity cites you, two things happen. First the assistant fetches the page, often together with two or three related pages, within seconds: a burst. Later, maybe, a person clicks the citation and arrives with the assistant as referrer. The burst tells you what was considered; the referral tells you what was chosen.

Where to look

The Pages view lists pages by agent fetches and tool calls. The Agents view lists recent bursts with the pages in each one. The referral rows in the Agents view, combined with the Pages view, show landing pages per assistant. Compare the three: a page that is fetched in bursts but never referred to is cited without a click, or considered and dropped.

Set it up

Referrals need the snippet on every page. Bursts need the server log, uploaded once or sent daily. Both together take about ten minutes.

<script defer data-domain="example.com" src="https://agenttracking.co/agent.js"></script>

Turning it into a loop

Change a page assistants keep fetching but never send people to, and watch the referral row for two weeks. That is generative engine optimisation with a measurement in it. Ask the same question from Claude or ChatGPT through the MCP tool if you prefer words to tables.

{ "mcpServers": { "agent-tracking": { "url": "https://agenttracking.co/api/mcp",
  "headers": { "Authorization": "Bearer wmt_your_token" } } } }

In short