Guides
Questions agent analytics answers
Each guide answers one question the way people type it into a search box or ask an assistant: the answer in one paragraph first, then the steps.
How do I measure what AI agents do on my website?
Agents reach a site in three ways: as a referral (a person sent by ChatGPT or Perplexity), as a fetch (the agent itself loading a page) and as a tool call (the agent operating your MCP or WebMCP tools). Measuring…
How do I see whether AI agents buy on my site?
Mark the moment that matters with one attribute, data-agent-goal, or mark a tool as a goal. Agent Tracking then counts conversions reached by agents separately from people, and shows whether the agents that called…
Which AI assistants send visitors to my site?
ChatGPT, Perplexity, Claude, Copilot and Gemini send people to websites with a referrer or a utm_source most analytics tools do not classify. Agent Tracking matches both against a published, versioned list and shows…
Which AI crawlers read my pages, and are they real?
GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot, Google-Extended and their kind announce themselves in the user agent, and anyone can fake that string. Agent Tracking counts them from your server log and verifies…
How do I track MCP and WebMCP tool calls on my site?
If your pages register tools through navigator.modelContext or document.modelContext, or expose declarative forms with a toolname, the snippet records every registration and every call: name, duration, success or…
Do I need a cookie banner for AI agent analytics?
Consent under the ePrivacy rules is for storing or reading something on the visitor's device. Agent Tracking stores nothing there: no cookie, no local storage, no fingerprint. The session id is a hash of a value that…